ABOUT
A generalist with one objective: behavior change.
I was trained as a direct marketer, embraced digital early and built a career across brand strategy, new business and client service. I am an accomplished writer, published author, speaker, workshop leader and certified organizational and executive coach.
About Robert
I've spent decades helping agencies, executives and individuals solve difficult problems with clarity, judgment, craft and practical execution. I've led large agencies, written a widely respected book and quietly counseled hundreds of people through their hardest professional decisions.
Why Solomon Strategic Exists
In a world of mega-conglomerates and narrow specialization, Solomon Strategic is an anomaly: a micro-conglomerate built around one experienced generalist. The firm exists so that companies, teams and individuals can work with a senior practitioner directly, without layers in the way.
A True Generalist
Brand strategy, new business, writing, speaking, workshops, client service and executive coaching are not separate practices here. They are different angles on the same assignment: helping a company, client, employer, team or individual change behavior.
The Teacher at the Center of the Work
What every engagement has in common is teaching: naming what is true, showing what is possible and giving people a way to act on it. The Art of Client Service, Adventures in Client Service and my workshops all come from the same instinct.
CAREER TIMELINE
From direct mail to digital to the discipline of service.
Founder
Solomon Strategic
CEO, New York
Rapp Collins
President, Direct & Interactive Marketing
Ammirati Puris Lintas
Managing Director, Direct Marketing
Foote Cone & Belding
SVP Marketing, Associate Partner
Digitas
M.A. Literature
University of North Carolina at Chapel Hill
B.A. American Studies, Phi Beta Kappa
George Washington University
BOOK, BLOG & WORKSHOPS
Three platforms. One body of work.
The Art of Client Service is the book. Adventures in Client Service is the journal. Workshops are the classroom. Together they form a single, continuing argument about how serious people should treat their clients and their craft.
Solomon Strategic
A micro-conglomerate built around one experienced generalist with a single objective: changing behavior.
READ & EXPLORE
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Robert Solomon · Author of The Art of Client Service